“RMH United”
To mark the team at RMH BC & Yukon’s 40th anniversary, and kick-off essential fundraising for their next 40, we knew we had to cut through the category noise. To do this, we took inspiration from the kind of teams that brands will fight to sponsor, and people will unwaveringly support. Pro sports.
So, we reimagined the charity as a soccer club to galvanise support and incentivise sponsorship. Introducing, RMH United.
And like any team worth their salt, they have a jersey - one that’s just calling out for sponsors from individuals and companies alike to keep them going.
Role: Group Creative Director
Creative: Adam Ramsdale & Steve Whittingham
Agency: Cossette
Director: Rich Murray
Production: DearFriend
