“Nobody Is Normal”

The pursuit of being “normal” has never been more of a mental health crisis for teens than it is today. But while we may try to hide what makes us different in order to fit in, the irony is that all those “normal” people are doing the very same. Because, in reality, nobody is “normal”. Radiohead provided the soundtrack to the film, which was a labour of love for over a year.

Created with Rickie Marsden & Sam Whatley.

Agency: The Gate London
Production: Rowdy/Blink Ink
Director: Catherine Prowse

We made a series of bespoke films for TikTok/Instagram/Snapchat etc. which focus on some of the key issues young people turn to Childline for. We tapped into the ‘transformative selfie’ trend prevalent on platforms such as TikTok where cuts/wipes are used to transform what the user looks like.