“Dun Your Way” 2021

The pitch-winning idea was all about defying the notion that there’s a “right” or “wrong” way of creating a home. Because if we listened to all that noise, everything would end up the same. And your home should absolutely be Dun Your Way, and nobody else’s.

To bring this idea to life we made a dystopian homeware ad. Obvs.

Created with Meg Egan.

Agency: Creature
Production: Tantrum
Director: Stephen Pipe

✨Campaign’s Pick of the Week✨
✨The Drum’s Ad of the Day✨

“Dun Your Way” 2022

Our task was to flex our Dun Your Way campaign to acknowledge - yet not explicitly mention - the cost of living crisis, to position Dunelm as an ally in trying times.
The idea? When the world’s uncontrollably topsy turvy, at least home can be Dun Your Way. To tell this story, we visit an off kilter cul-de-sac called Wits’ End.

Role: Creative Director

Agency: Creature
Creative: River Borremeo & Flora McConnell
Director: David Kerr
Production: Hungryman