“Slurp Loud & Proud”
Slurping loud and proud is all about enjoying your instant noodles and not giving a hoisin duck what others might say about your supposedly “low brow” snack of choice.
We were tasked to really dial up the flavour notes of Naked Noodle…but, we didn’t want to be category conventional about it. Moreover, we wanted to give people a chuckle along the way while really landing how delicious our noodles are.
Role: Creative Director
Creative: Charles Olafare & Josie Finlay
Agency: Creature
Director: Simon Levene
Production: Dark Energy