“Dream Meal”

Child poverty in the UK has reached heart-wrenching heights, with kids known to come into school with empty lunchboxes and hide in the playground pretending to eat their imaginary food. Kids are embarrassed about their situation, and we should be ashamed as a society that it’s happening.

CPAG wanted to make this known. We wanted to surprise and disgust. With a bit of inspiration from Hook, we had an idea.

Created with Megan Egan (before I buggered off to Canada, so full credit to her for carrying it all since).

Agency: Creature London
Director: Adam Berg
Production: Smuggler

✨ Campaign - Ad of the Day ✨
✨ Shots - Ad of the Week ✨
✨ The Drum - Ad of the Day ✨