“Better With Fries”

Think we can all agree that McDonald’s fries make pretty much anything better.

To celebrate that simple truth, we launched a campaign showing the fries and their transformative power.

And in the process? We encouraged road trippers to swing by our restaurants.

Role: Group Creative Director

Creatives: John Larigakis, Michael Pal & Tyler Patterson
Agency: Cossette
Photographer: Bill Hawley