'“WILDLY INGENIOUS”
Alaska’s iconic telco GCI needed a new brand platform.
Unlike most telcos, GCI have properly innovated for decades to tackle the extreme circumstances the state of Alaska provides.
From being a gigantic land mass with a sparse population, to being home to some of the harshest climate and geographical challenges one can face. It’s wild up there. And it takes ingenuity to make it work.
Wildly Ingenious was born. Launched with a hero brand spot, retail offering spot, and the latest iPhone spot coming soon.
Role: Group Creative Director (handed over in production to Pierre Chan)
Agency: Cossette
Creatives: John Larigakis, Michael Pal, Adam Ramsdale and Alexandra Bonder
Director: Mike Maguire
Production: Suneeva